10 School Website Features You Need to Have in 2023

Oakgrove School Website Design

A school website is a key tool for engaging with students, parents, and the wider community. In this article, we explore the 10 essential features that every school website should have in 2023.

Introduction: In today’s digital age, a school website is a vital tool for engaging with students, parents, and the wider community. A well-designed and informative website can help promote your school, showcase its unique strengths, and build a sense of community. In this article, we will explore the 10 essential features that every school website should have in 2023.

1. Responsive Design

Your school website should be optimized for mobile devices and have a responsive design that adapts to different screen sizes. This is essential for ensuring that your website is accessible to all visitors, regardless of the device they are using.

2. Clear Navigation

Your website’s navigation should be clear and intuitive, making it easy for visitors to find the information they need. Use a clear and concise menu structure and include a search function to help users find specific information.

3. Engaging Visuals

Visual elements such as photos, videos, and infographics can be a powerful tool for engaging visitors and conveying your school’s culture and values. Use high-quality visuals that showcase your school’s facilities, student life, and academic programs.

4. Up-to-Date Information

Your website should provide up-to-date information about your school, including its academic programs, extracurricular activities, faculty and staff, and admissions process. Make sure that this information is accurate and regularly updated.

5. Social Media Integration

Integrating social media feeds into your school website can help keep visitors up-to-date on the latest news and events at your school. Make sure to link to your school’s social media accounts and display feeds prominently on your website.

6. Online Forms

Providing online forms for admissions, enrollment, and other school-related activities can streamline the process for students and parents. Make sure that your online forms are easy to use and accessible on all devices.

7. News and Events Section

Including a news and events section on your website can help keep visitors informed about the latest happenings at your school. Make sure to regularly update this section with new content and include photos and videos to make it more engaging.

8. Faculty and Staff

Providing a directory of your school’s faculty and staff can help students and parents get to know the people who make your school special. Include photos, bios, and contact information for each faculty and staff member.

9. Alumni Network

Including an alumni network section on your website can help keep former students engaged with your school and encourage them to give back. Include information about alumni events, testimonials, and ways to get involved.

10. Accessibility

Your school website should be accessible to all visitors, regardless of any physical or cognitive disabilities. This means making sure that your website is compatible with assistive technologies and providing alternative text for images and other media.

Conclusion

Incorporating these 10 essential features into your school website can help create a more engaging and informative online presence for your school. By focusing on responsive design, clear navigation, engaging visuals, up-to-date information, social media integration, online forms, a news and events section, a faculty and staff directory, an alumni network, and accessibility, you can create a website that promotes your school and fosters a sense of community.

Jason Brothers

Jason Brothers is the owner of Brothers Creative and his mission is to help schools succeed through unforgettable marketing both online and in print. He has been in the design and marketing industry since 1996, working with big brands such as Sotheby's, Royal Mail, American Express, and BP. Jason is from Northampton and lives there with his wife and three children.