5 Common School Website Mistakes to Avoid


A school website is an essential tool for communicating with parents, students, and the community. However, there are common mistakes that schools make that can hurt their website’s effectiveness. In this article, we will discuss five common school website mistakes to avoid.

1. Outdated Information

One of the most common mistakes schools make is failing to update their website regularly. Outdated information can lead to confusion and frustration for visitors. Make sure to keep your website up to date with the latest information, including events, news, and policies.

2. Poor Navigation

Poor navigation is another common mistake schools make. Visitors should be able to find the information they need quickly and easily. Use clear navigation menus, breadcrumbs, and a search function to help visitors find what they’re looking for.

3. Lack of Accessibility

School websites should be accessible to all visitors, including those with disabilities. Use a website design that’s easy to read and navigate, and make sure to provide alternative text for images and videos. You can also provide transcripts for videos and audio content.

4. Inconsistent Design

Inconsistent design can make your website look unprofessional and confusing for visitors. Use a consistent design throughout your website, including fonts, colors, and imagery. This will create a cohesive look and feel for your website and improve the user experience.

5. Overuse of Flash and Images

Overusing flash and images can slow down your website and make it difficult for visitors to access information. Use images and videos sparingly and make sure they’re optimized for web use. Avoid using flash altogether, as it’s not supported on all devices and can cause accessibility issues.


Avoiding these common school website mistakes can help you create a more effective and user-friendly website. Make sure to update your website regularly, use clear navigation, ensure accessibility, use a consistent design, and avoid overusing flash and images. By avoiding these mistakes, you can create a website that’s informative, easy to use, and accessible to all visitors.

Jason Brothers

Jason Brothers is the owner of Brothers Creative and his mission is to help schools succeed through unforgettable marketing both online and in print. He has been in the design and marketing industry since 1996, working with big brands such as Sotheby's, Royal Mail, American Express, and BP. Jason is from Northampton and lives there with his wife and three children.