Branding Questionnaire Let's find out why you need a new brand and logo and what it should achieve for your company. We'll use this information to create a proposal for your individual needs. Filling this form will also help you clarify your own companies goals. Step 1 of 4 25% Personal DetailsYour Name* Your Email* Brand FoundationsAre you branding a company, a product or yourself? Company ValuesList your companies key values (around 3 to 5)Your MissionWhat is your mission? In other words what do you want to do with your values?Your VisionWhere do you see your business in 1 year, 5 years, 10 years? Fundamental nature of your businessWhat Do You Do?Describe the nature of your service in one sentence.Target AudienceWho are your primary clients or consumers?CompetitorsWho are your main competitors? If possible, include the URLS of their web site.Your Unique Value PropositionWhat is unique about your company versus your competitors? What is the primary differentiator between you and your competitors?Marketing goalsWhat is the precise business objective that you would like your marketing program to achieve? Personality and your companyBrand PerceptionHow would you like clients, consumers and prospects to perceive your company when they see your logo mark and other marketing materials?Company CultureDescribe your company’s internal culture or atmosphere in one sentence.Company personalityIf your company were an individual person, how would you describe it? (Choose those that apply) Energetic Authoritive Outgoing Warm Friendly Attentive Resourceful Formal Inventive Businesslike Proactive Serious Casual Trustworthy Funny Cutting edge Progressive Understanding Visual ElementsImageryAre there images or icons that appeal to you that you feel reflect your company?ColoursAre there colours that you feel resonate with your company?DislikesDo you have any dislikes that you want to be noted before we begin?NameThis field is for validation purposes and should be left unchanged.