One of the easiest ways for your school to be found on Google is to open a Google My Business Account. Google My Business works alongside your existing school website by giving your school a public identity and presence with a listing on Google. The information that you provide about your school can appear on various sites such as Google Search, Maps and Google+.
Not only that it also allows you to display:
- School opening hours
- Your contact details, including your web address
- Parent reviews
- Image galleries
- Share update posts that feature in your listing
It is really very easy to set up a Google My Business Page for your school, and if you aren’t currently listed you are missing a huge free marketing opportunity.
10 Steps to Creating Your Google My Business Page
Visit www.google.co.uk/business and search for your school.
Select your school from the drop down list or create a new listing.
Fill in all your location details carefully and confirm your location is correct on the google map. If not you can drag and drop the marker to your desired location.
Choose the category that is relevant to your school. Correct category selection helps you attract visitors who are searching for schools like yours in your area. Select a category that best matches your school.
Verifying your school confirms that you’re authorized to manage your schools listing. Once verified, you’ll be able to make the most of your listing on Google. You can verify by phone or postcard (which can take a few weeks to do), but if you don’t verify, your school won’t show up in the relevant listings.
Now that Google knows where you are, tell them who you are by filling in as much detail about your school as possible.
Dedicate the necessary time and resources to providing thoughtful, well-worded content as this is the information Google pulls from when it indexes its searches.
There are numerous areas to provide information about your school throughout your Google My Business Page profile. Make sure to add your main contact phone number, website address and images that showcase your school.
Once you have filled up your page with all possible relevant information, bookmark your Google My Business Dashboard. This is an interface you can go back to whenever you need to update information about your school. You can also use this as a portal for viewing insights, responding to reviews and exploring advertising opportunities for your business on Google.
Your Google My Business Page is a constantly evolving platform, make sure you keep it updated. It gives you the tools to update your listing and engage with your parents from your phone, tablet and computer. All for free.
Once you’re up and running with your Google My Business Page, you should start to see your school show up in Google Search results in the following ways:
Search On Mobile
Whenever someone searches for a school on mobile you should appear at the top of search results. The picture below shows what you can see on mobile. If you have configured your page correctly, you will have easy on click options to call, find directions or visit your school website.
Search On Desktop
On desktop, if someone searches for your school, they will get a handy box with all your key details to the right of the search results.