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Why Google Loves WordPress for SEO

Why Google Loves Wordpress for SEO

Our clients often ask if WordPress is good for SEO?

The answer is a resounding yes! It is one of the reasons we use WordPress as our CMS of choice.

It has a reputation for being the number one CMS with a solid foundation for SEO and for good reason. It is of no surprise that WordPress websites get indexed very quickly and tend to rank highly.

In this article, we run you through the main reasons why it makes WordPress the number one choice for good SEO optimization.

SEO friendly out-of-the-box

  • HTML Markup – Although WordPress is written in PHP, it outputs all the webpages as HTML pages that are really well structured and easily understandable by Google and all search engines.
  • SEO Friendly Permalinks – WordPress comes with the ability to produce ‘pretty permalinks’. This means that unlike some other CMS systems where your page URL may be “www.timstoolshed/id=27”, it instead allows you to control the keywords that the page outputs to. For example “www.timstoolshed/services”. This is totally under your control and is massively beneficial for SEO.
  • Title tag and headings – The title of your web page (which is usually wrapped in h1 tags) is one of the most important on-page factors for ranking a keyword. It lets Google know what keyword is important on the page, and alongside h2, h3 etc it gives the page structure.
  • Really easy content creation – Inbound marketing or just plain old ‘Content’ has become the tool to stand apart in search engines. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. WordPress makes creating quality content as easy as using a word processor. Multimedia content support like audio, imagery and videos are built-in.
  • Image optimization – You have full control over the ALT tags and descriptions which is vitally important for SEO.
  • Pings Google –  When you produce a new post, WordPress automatically lets Google know this. So every time your you update your content it will be updated to major search engines like Google, Bing and other ping servers.

All this on its own is pretty good right? And these are just the standard features that come with the core product. It does not take into account all the things you can easily add to it, to take it to another level.

SEO Plugins

In addition to the strong feature set of the core product, WordPress has literally thousands of free plugins in it’s WordPress Plugins Repository. There are a variety of amazing free SEO plugins such as Yoast SEO, All-In-One SEO and The SEO Framework.

These plugins help you with more advanced SEO tactics that will help you even more. For example, Yoast SEO will provide you with a detailed breakdown of how you can improve the on-page SEO of any page or post you create. It also allows you to add navigational breadcrumbs, edit your robots.txt file, provide XML site maps for Google, the list goes on and on!

User Friendliness

All the above stuff is great, but if you need the skills of an experienced web developer, it really isn’t much use. Thankfully quite the opposite is the case. WordPress is so user-friendly that just about anyone with no coding knowledge can pick it up and implement all the SEO goodness we have mentioned so far.

WordPress is good for your rankings

With search engines continuing to be the main source of traffic for most websites, SEO continues to be an important topic. For that very reason, if you want to rank highly in Google and other search engines, your best bet is to use a platform that can help you do so.

WordPress is now a mature platform that now powers over 30% of all websites. To be exact, WordPress is the engine behind 30.3% of all websites. WordPress plays nice with Google and other search engines, has loads of themes and plugins for advanced SEO optimization, is fast and mobile friendly, community supported, secure and easy to learn.

In short, WordPress is the perfect platform to keep Google happy and make sure your website ranks well. If your goal is to reach the number one spot for your keyword in Google, then WordPress is a no -brainer as your CMS platform of choice.

Let Us Help You…

Brothers Creative works in partnership with businesses all sizes to create some of the best WordPress websites in the U.K. We are a WordPress Agency you can rely on.

If you are searching for an experienced WordPress Web Designer then please do get in contact with us – we would love to be involved in your next project!

Jason Brothers

Jason Brothers is the owner of Brothers Creative and his mission is to make your business more successful online. He has been in the design and marketing industry since 1996, working with brands such as Sotheby's, Royal Mail, American Express, and BP. Jason is from Northampton and currently lives there with his wife and three children.

Our Clients Love Us!

“We are regularly faced with challenging projects which generate a large amount of complex and integrated design work with many stakeholders needing to make decisions. Jason was always supportive as the designer on the project; suggesting ideas around problem issues, taking the initiative on the details and simply a pleasure to work with. I would thoroughly recommend Jason to anyone wanting great creative results from a designer with an eye for detail as well as a business brain.”


“We have been very impressed by Brothers Creative’s ability to literally read our minds and deliver a corporate identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the international development of our company.”

National Locums

“Brothers Creative have implemented some great creative solutions for us. They have taken the time to understand what we were trying to achieve, establishing a consistent visual approach which has worked well for us. Importantly, they have consistently demonstrated both patience and, critically, a sense of humour!”

Freeths LLP

'Our school has been using Brothers Creative for our school website for the last three years. Working with them we started from scratch on our new site and I have always found them to be helpful and professional as well as flexible. Our school website is easy to use, maintain and navigate and we have been able to build in extra functionality over time. Technical support is always on hand and reasonably priced. Jason is friendly, personable and clearly loves working with schools. I would not go anywhere else for a school website provider.'

Bracken Leas School

“It is an absolute pleasure working with Brothers Creative. When working on projects and campaigns, Jason is thorough from start to finish and is brilliant with introducing fresh and exciting ideas. It's comforting working with a company who understands National Locums' company ethos inside out, which is why our branding is so strong and effective. I would highly recommend Brothers Creative if you want your business to stand out and really give your branding that creative twist!”

National Locums

“Brothers Creative designed our school website as well as a new school prospectus. At all points, it was clear that we had absolute control of what we wanted the final result to look like. At a recent inspection, Ofsted were particularly impressed with the website design! The communication is good and Brothers Creative are always easy to contact. All in all, a very positive experience. Thank you!”

St. Andrews CEVA

“We have used Brothers Creative for 6 of our school websites in the past 4 years. In all cases, we have had outstanding results. Coordination from concept, through design to implementation and follow-up, has been excellent.”

Inspiring Futures Through Learning

“We are thrilled with Brothers Creative's fabulous design work. They understood what we wanted and offered us creative ideas which helped to move our thinking forward. They were thoroughly great to work with – professional and personable. We would unconditionally recommend them to anyone.”

The Grange School

'I love our academy website and brochure! From the start of the idea to it's completion, Jason supported us with his experience and technical advice! We often have comments from parents, new staff and visitors about how easy to use it is and how it gives such a good impression of the academy. We are always looking at ways to improve the ways in which we share information on the website and have constant ideas for improvements. With Jason supporting and advising us this is easy to achieve. Great service, thank you!'

Oakway Academy

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